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Breakout sessions will run simultaneously, you’ll get to choose which session you want to attend during that hour block.  

 

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Thursday, March 21
 

9:00am

Registration is Open

Pick up your badge.  Make sure you have the agenda on your phone. 

There is a wonderful Topeka Coffee shop in the lobby at the Mayo.   A local favorite.  give it a try. 


Speakers
avatar for Cheryl Lawson

Cheryl Lawson

@PartyAficionado, Party Aficionado, LLC
Cheryl Lawson brings corporate marketing communications, entrepreneurial acumen, and deep social media and public relations expertise to her clients, colleagues and students.Before moving back home to Tulsa, Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital and print POS content. Before Fleetwood, Cheryl was a District Manager for General Motors... Read More →


Thursday March 21, 2013 9:00am - 9:30am
Crystal Ball Room Pre-Function Area

9:30am

Welcome - Cheryl Lawson

Welcome to the second annual Social Media Tulsa conference.  

I will layout the details of the conference to help you have the best Social Media Tulsa Conference experience.  Feel free to tweet usiing the #SMTulsa hashtag


Speakers
avatar for Cheryl Lawson

Cheryl Lawson

@PartyAficionado, Party Aficionado, LLC
Cheryl Lawson brings corporate marketing communications, entrepreneurial acumen, and deep social media and public relations expertise to her clients, colleagues and students.Before moving back home to Tulsa, Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital and print POS content. Before Fleetwood, Cheryl was a District Manager for General Motors... Read More →


Thursday March 21, 2013 9:30am - 10:00am
Crystal Ballroom

10:00am

Opening Keynote -Stacey Acevero

The Evolution of PR, Social Media and SEO.
Why PR should be doing SEO (if you aren't already) (only one quarter of PR pros know as much as they should about SM)
-How social media affects SEO 
-What's next in PR and social media (hint: customer service and marketing) 
-ROR (Return on Relationships) instead of ROI


Speakers
avatar for Stacey Acevero

Stacey Acevero

Vocus
is the social media manager at Vocus and PRWeb. As an early adopter of social media, you can find her scouring Twitter, Facebook and LinkedIn every day for creative marketing ideas. Stacey blogs at Vocus on influential marketing and social media while also blogging at PRWeb on public relations and SEO. She has been named one of the #Nifty50 Women in Tech on Twitter two years in a row, believes Klout is nothing but a social game (unless they... Read More →


Thursday March 21, 2013 10:00am - 11:00am
Crystal Ballroom

11:15am

How to Use Twitter: 45 Simple Twitter Tips Everyone Should Know About

Cheryl will take the tips from her popular Twitter Infographic and provide real examples to help you get started.   The infographic just passed 51,000 views on Slideshare thanks to the many blogs who have re-posted it.  One of the first was Bitrebels.com in 2011.  The latest is the popular Edudemic.com site.
Here's what Edudemic had to say about the infographic.
It’s an elegantly organized set of infographics detailing the step-by-step process of using Twitter and making it work for you. Here are some of the key questions answered in the set of graphics by Cheryl Lawson below. Some tips are geared towards businesses but I know that many of them will benefit the Edudemic audience too!"


Speakers
avatar for Cheryl Lawson

Cheryl Lawson

@PartyAficionado, Party Aficionado, LLC
Cheryl Lawson brings corporate marketing communications, entrepreneurial acumen, and deep social media and public relations expertise to her clients, colleagues and students.Before moving back home to Tulsa, Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital and print POS content. Before Fleetwood, Cheryl was a District Manager for General Motors... Read More →


Thursday March 21, 2013 11:15am - 12:15am
Crystal Ballroom

11:15am

DAV Studios will be demonstrating NewTek's TriCaster 8000

Visit with our exhibitors, get your photos taken, network and get social!

DAV Studios will be demonstrating NewTek's TriCaster 8000 Live Production system and its social media publishing features.


Thursday March 21, 2013 11:15am - 4:00pm
Crystal Ball Room Pre-Function Area

12:15pm

Lunch & Expo

Enjoy lunch, network, and visit with our amazing exhibitors


Thursday March 21, 2013 12:15pm - 1:00pm
Crystal Ball Room Pre-Function Area

1:00pm

If Social Media is like a Cocktail Party...Why do I feel my Invitation got lost in the mail!

Social Media Networking has been described as a large cocktail party, but what happens if you sometimes feel like you weren't invited. No one is responding to your posts, no matter how much you Tweet others on Twitter...very few respond. Not to worry, there's a bit more to building a large fan base on Social Media then just hosting a great "Cocktail Party". 

We'll be covering 
How to identify the personality types of those you want to engage and those you don't.
How to build a community of loyal followers without feeling like it's a chore!
Most importantly how to host a great social media experience (Cocktail Party) that provides you new business and referalls.

 


Speakers
avatar for RuthAnn Wiesner

RuthAnn Wiesner

Ceo, RAW Marketing
As her business card states, Ruth Ann is RAW Marketing’s “Principal Cleaver Heaver”. This describes the no-nonsense approach that she takes with every aspect of the creation and operation of RAW Marketing. This trend-savvy company provides a much-needed service for businesses and entrepreneurs who lack the budget or manpower to consistently and effectively market or brand their business. | | Highlighted as one of the Top 125... Read More →


Thursday March 21, 2013 1:00pm - 2:00pm
Crystal Ballroom

1:00pm

"Influenceability"

Nonprofits are embracing social media as an extension of fundraising efforts... but are our approaches short-sited? Perhaps an important benefit of building networks through social media is the opportunity to develop (and mobilize) key influencers to help spread your message. This session will explore ways your nonprofit can tap into the power of popular social media platforms to share your story and encourage others to do so as well. Bring your laptop and your login's for your organization's Twitter, LinkedIn, Pinterest, and Facebook accounts for some hands-on fun!


Speakers
avatar for Randy Macon

Randy Macon

A native Oklahoman, Randy K. Macon graduated from Kingston High School and went on to earn a B.S. from East Central University and a Master of Human Relations degree from the University of Oklahoma. As part of his graduate work focused on program evaluation and research in the nonprofit sector, Randy co-authored several technical reports and presented original research at the 2007 national meeting of the American Educational... Read More →


Thursday March 21, 2013 1:00pm - 2:00pm
The Mayo Museum

2:15pm

Bootstrap 2.0: Million-dollar Agency Design on a Tiny Nonprofit Budget


 Branding: Often seen as simply starting and ending with designing a good logo, branding in fact resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. From this perspective, you can think about ways to improve that experience without spending millions of dollars or having to hire a hot-shot agency.

Web & Social Media presence: Learn how consistency is more important than how much money you spent to have a great-looking websites, social media presence, and online buying experience.

Communication & Presentations: It is said that, “markets are conversations”. Understanding this phrase is the key to understanding what social media is really all about. Want more of the market? Improve your conversation. Learn how to use a few simple (and FREE!) tools to improve your communications so that you can both say what you want, better, and look great while you’re saying it.


Speakers
avatar for carlos moreno

carlos moreno

Graphic Designer, CAP Tulsa
Carlos Moreno is the in-house graphic designer at CAP Tulsa, an antipoverty organization and national leader in early childhood education. | | Carlos also serves on the board of TulsaNow, and as the co-captain of Code for Tulsa, two organizations that encourage and help to improve local civic engagement. He was selected by national urban-affairs magazine NextCity as part of its 2014 Vanguard Class. He is passionate about revitalizing... Read More →


Thursday March 21, 2013 2:15pm - 3:15pm
Crystal Ballroom

2:15pm

Crowdfunding: Grandma's not the only one with the checkbook.

“This session is for anyone who thinks that they’re not a big enough to make a difference. The topic will be about my experience with crowdfunding and the adventure of raising money to fund a full length album.I plan on sharing my background, my world crashing down around me after the end of my band, and how I stumbled upon and eventually rocked the heck out of my “all or nothing” Kickstarter project.”  I will be sharing my own story and experience with Kickstarter but I'll also be sharing:Traditional Fundraising vs. Funding on the Web Relationship building and the success that it brings to your project.Which Crowd-funding site is right for me? Here we'll take a look at 10 different and successful crowdfunding platforms.


Speakers
avatar for Angel Adams

Angel Adams

CEO, Messenger Media & Design
I'm an artist, traveler, drummer, aunt, sister, daughter, friend, songwriter, partner, mom and to some...a very slim margin, a comedian. | I grew up exceptionally poor and we moved around a lot, living with various people. When I was 3 years old, I was involved in an accident that left my 1 year old sister severely burned. I was told that I had killed her.  | Months later, I was able to see my baby sister for the first time and I started a... Read More →


Thursday March 21, 2013 2:15pm - 3:15pm
The Mayo Museum

3:15pm

3:30pm

Social Media and the Educator

Educators are slowly dipping their toes into the world of using social media as a classroom tool, but many are at a loss about which tools are best for which classroom, subject or student age group. This session will offer educators a basic overview of 5 key social tools for the classroom helping educators young and old understand:

1. What options exist in social media for educators
2.Which social tools are best for your classroom and assignments
3. Which age groups will best utilize social tools in the classroom
4. Creative ways to use free social media tools to teach


Speakers
avatar for Danica Jones

Danica Jones

Social Media Director, Girl Friday, Quantus Creative
Danica Jones lives and works in Tulsa, serving as the Social Media Director for local tech startup Quantus Creative. Originally from Los Angeles, California, Danica received a BFA from Otis College of Art and Design in 2007, where she focused on new media, studio art and art education. Taking her love of sharing art into the classroom in 2005, Danica served as a Site Coordinator and Lead Instructor for Otis' non-profit new media program... Read More →


Thursday March 21, 2013 3:30pm - 4:30pm
Crystal Ballroom

3:30pm

The Compelling Image in the Age of Social Media


 Having been a practicing portrait photographer and having used photographs extensively in my artwork for over 30 years, I have gone from film, with it's days of development and weeks or months leading to image presentation to a discreet few to digital and the instantaneous presentation of the image to the entire planet.
What I learned on that journey can help you create images that people don't just see but want to look at, that don't just show a face or a building but tell a story from a specific point of view. 
Some of the topics will be:
The eternal importance of composition
Why special effects are overrated (but not always).
How many images are too many images?
Why size matters (or why smaller is better)
What is ok to publish and what is not.
Come find out how you can build confidence in the visual component to your social media world, benefiting your story, your brand and your pocketbook.


Speakers
avatar for Marty Coleman

Marty Coleman

Marty Coleman is the blogger/owner of The Napkin Dad Daily. He became the Napkin Dad when he was unemployed and making his daughters’ lunches for them to take to Middle and High School. Being an artist he would draw a drawing with a quote on the napkins he put in their lunches. His hope was that he could impart a bit of wisdom, humor and insight to his daughters in a way that wouldn’t require them sitting down and having to suffer... Read More →


Thursday March 21, 2013 3:30pm - 4:30pm
The Penthouse

4:45pm

Keynote: Topic: How to use the Free Model to Get More Traffic, More Subscribers, and More Customers

The presentation will discuss how I leveraged the free model to grow my blog and turn it into a strong six-figure income. Through this model, I have had the pleasure to work with companies like Milo (acquired by eBay), Mercer (Meryll Lynch), Thomas Nelson Publishers, and more.

Sponsored by the Hallmark Channel's Who let the Dogs out. http://www.wholetthedogsout.tv/


Speakers
avatar for Syed Balkhi

Syed Balkhi

WpBeginner.com
The Technically awesome founder of WPBeginner


Thursday March 21, 2013 4:45pm - 5:45pm
Crystal Ballroom

6:00pm

Cocktail Party Networking Tweetup Sponsored by @TulsaJazz & @RawMrktg

Thanks to our sponsors, TulsaJazz and RAW Marketing, we'll have wonderful entertainment during our opening night cocktail reception.

 

If Social Media is like a Cocktail Party...then there is no reason why we can't help you get social AT a cocktail party!  We're going to help you have some fun, network and create instant content to share on your social outlets as well as help build your network of online and offline friends. Have your camera phone ready and prepare to hashtag the night away! via @RawMrktg

 

 

 


Thursday March 21, 2013 6:00pm - 8:00pm
The Penthouse Bar at The Mayo Penthouse
 
Friday, March 22
 

8:00am

Registration. Expo is Open

Stop by and chat with our exhibitors and get setteld in for Becky's Keynote.  

There will be coffee in the am. 


Friday March 22, 2013 8:00am - 9:00am
Crystal Ball Room Pre-Function Area

9:00am

Opening Keynote - Becky McCray Small Town Rules

Our economy is more like a small town now, with tight lending and low consumer demand. Technology has made it easy for every one of your customers to talk to every other one of your customers, just like a small town. And society is more focused than ever on small neighborhoods and local business, just like small towns. When the whole world seems like one small town, small towns are the learning lab, and small town entrepreneurs hold secrets to business survival.


Speakers
avatar for Becky McCray

Becky McCray

Small Biz Survival | Becky McCray says that rural small businesses matter. She is a small town business owner, with a retail store and a cattle ranch in Woods County, Oklahoma. Through her consulting firm she helps small town governments, and promotes entrepreneurship and tourism in small towns. Her dedication to small business has been featured in The New York Times, BusinessWeek, and Entrepreneur Magazine. She publishes the popular website... Read More →


Friday March 22, 2013 9:00am - 10:00am
Crystal Ballroom

10:15am

Best Hour of Learning You'll Ever Spend: Twitter Chats

Twitter chats are a professional development gold mine; they're quickly becoming one of the best places to network and share knowledge, all packed into one fast-paced hour. Chats are also a great way to establish yourself as an industry thought leader. Learn how to find them, participate in them and maybe even start one of your own.

Here is what you'll take away from this session:

---> How to find the Twitter chats that matter for your specialty/areas of interest
---> How to participate in a chat; how to tweet in one and online chat tools to help you manage
---> How to start a Twitter chat yourself: scheduling, finding good topics, getting participation


Speakers
avatar for Sheila Scarborough

Sheila Scarborough

Sheila Scarborough is a writer and speaker specializing in tourism, travel and social media. She's written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor. | A 2010 "Austin American-Statesman" Texas Social Media Award winner and 2011 Clarion communications award winner, Sheila trains and speaks regularly about social media to a variety of audiences... Read More →


Friday March 22, 2013 10:15am - 11:15am
Crystal Ballroom

10:15am

How to Monetize Your Blog (Crash Course for Beginners)

Do you want to get rich quick overnight? Well then you are in the wrong place. Syed Balkhi, serial online entrepreneur and professional blogger, will share his practical tips and tricks that will help you create a passive income out of your blog. Unlike other monetization talks which are all about strategy, this presentation will go in-depth of the available tools and plugins for WordPress which can help a blogger generate a passive income through their blog.


Speakers
avatar for Syed Balkhi

Syed Balkhi

WpBeginner.com
The Technically awesome founder of WPBeginner


Friday March 22, 2013 10:15am - 11:15am
The Mayo Museum

11:30am

Tulsa Shock

Tulsa Shock, Tulsa's WNBA team will reveal their social media 


Friday March 22, 2013 11:30am - 12:00pm
Crystal Ballroom

12:00pm

Lunch & Expo

Enjoy lunch and take a moment to visit with our exhibitors. 


Speakers
avatar for Cheryl Lawson

Cheryl Lawson

@PartyAficionado, Party Aficionado, LLC
Cheryl Lawson brings corporate marketing communications, entrepreneurial acumen, and deep social media and public relations expertise to her clients, colleagues and students.Before moving back home to Tulsa, Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital and print POS content. Before Fleetwood, Cheryl was a District Manager for General Motors... Read More →


Friday March 22, 2013 12:00pm - 1:00pm
Crystal Ball Room Pre-Function Area

1:00pm

Establishing Your Brand & Maximizing ROI on Pinterest

 1. Pinterest is fundamentally different from Facebook and Twitter- and your strategy should be, too
2. Brands are beginning to succeed on Pinterest in a big way- see how
3. Engaging your existing fan base is the first step to success on Pinterest
4. Pinterest analytics can help you optimize your strategy and learn from competitors
5. What types of campaigns do and don't work on Pinterest


Speakers
avatar for Daniel Maloney

Daniel Maloney

CEO, Co-founder, PinLeague
Danny Maloney (@danielpmaloney) is CEO and Co-founder of PinLeague.com. PinLeague creates Pinterest marketing tools that help brands, publishers and retailers attract and engage fans- including the best free pinterest analytics tool, an audience engine to attract customers and the ability to target email campaigns using social data.  | | Prior to PinLeague, Danny co-founded BridesView, incubated some seriously cool products as head of the... Read More →


Friday March 22, 2013 1:00pm - 2:00pm
Crystal Ballroom

1:30pm

The Social Nonprofit: How social media gives nonprofits the power to find supporters, engage donors, and fundraise like rock stars.

Back by popular demand, Filiberto of Social | Impact Consulting will take a deep dive into how social media has forever changed how nonprofits communicate and fundraise with several examples of up-to-date social media strategies that are evidence-based and (mostly) free. 

The session will include Social Media for Nonprofits 101, which will include easy-to-implement steps that every nonprofit can take to benefit from free social media tools. The session will also include best practices in online outreach, advanced social media search tools, proven strategies in mobile tech for outreach and fundraising, an array of examples of where in social media every nonprofit can find their target audience, and much more. 

There will be plenty of time for Q&A and illustrations. 

Sponsored by Hallmark Channel's Who Let The Dogs OUt http://www.wholetthedogsout.tv/

 


Speakers
avatar for Filiberto Gonzalez

Filiberto Gonzalez

Filiberto Gonzalez is founder and CEO of Social | Impact Consulting, LLC, a full-service consulting firm based in Los Angeles. | After a twelve-year career in the nonprofit sector as a social worker, community advocate, program administrator, grant writer, social media strategist, and development director, Filiberto launched Social | Impact Consulting in 2011 to harness the power of social media/new media for nonprofits. Social | Impact... Read More →


Friday March 22, 2013 1:30pm - 2:30pm
The Mayo Museum

2:15pm

Panel: Women's Health in the Digital Age

Unlike other digital health conversations going on that center on the wonder of technology available 1-2 years out (genomics, nanotechnology, etc).  We know that consumer, and particularly the sandwich generation,  want to know “what  can you do for me and my family TODAY.

The panel will talk about the issues important to women including their unique symptoms and warning signs for heart disease.

Panelists include:

Dr. Craig Brandman (SF Bay physician and Co-Founder of StepOne Health)Tamara Hall (disruptive health innovator, women's health advocate )and Dr. Dave Albert,  Founder & Chief Medical Officer at AliveCor. AliveCor’s Heart Monitor for iPhone is initially intended for use by licensed U.S. medical professionals and prescribed patients to record, display, store, and transfer single-channel electrocardiogram (ECG) rhythms.


Moderated by Michele Gary a family health and prevention advocate. 

 

 


Moderators
Speakers
avatar for Dr. Dave Albert

Dr. Dave Albert

Chief Medical Officer, AliveCor
I am passionate about inventing solutions which save people's lives.
avatar for Tamara Hall

Tamara Hall

Empowering individuals to take an active role in their health and healthcare by demystifying the complex aspects of health and coaching the experts on how to translate and inspire. | "Everyone has a doctor in him or her; we just have to help it in its work. The natural healing force within each one of us is the greatest force in getting well". | Hippocrates | Greek physician (460 BC - 377 BC)


Friday March 22, 2013 2:15pm - 3:15pm
Crystal Ballroom

3:15pm

3:30pm

Using Google Plus to be an Internet Rockstar

Google Plus (and everything around it) is one of the big hidden gems on the internet right now. Every smart internet marketer knows this and is spending time curating their presence there. Forget how your Facebook friends are mocking it: You and your business need to be there if you want to be taken seriously in the online world. In this session we are going to cover: 

- Building a social platform on purpose. Why is Google+ doing what they are doing? 
- Why video continues to blow up and how you can use it to foster your community. Welcome to Google hangouts and YOU television. 
- MetaData: How Google and Google+ are adapting to give you more information better, and how you can start taking advantage of it in your business right now. 
- Stop playing around on social media: How to use Google+ to build your "know, like, trust, try, buy" funnel.


Speakers
avatar for Patrick Allmond

Patrick Allmond

Patrick Allmond, an in-demand social media leader, speaker and frequent consultant for Fox 25 TV and KSBI TV, has been running his business Focus (http://allaboutfocus.com) for over 13 years. He is a recognized leader in the online marketing industry that is called upon to show businesses how to make the best use of social media and online marketing. The vast majority of social media and technology speakers talk in abstract theories that sound... Read More →


Friday March 22, 2013 3:30pm - 4:30pm
Crystal Ballroom

3:30pm

Tulsa Food Guy's Panel
Speakers
avatar for Tyson Caldwell

Tyson Caldwell

Tulsa Food Guy
Tulsa Food Guy conceived Tulsa’s Home For Manly Food in October, 2009 at a greasy little burger joint (known only by locals at the time) called Bill’s Jumbo Burgers. Five months later, TulsaFoodGuy.com was born, giving the people what they needed… a website dedicated to all food that is Manly. TFG has made it his mission since he moved to the Tulsa area in late 2007 to seek out the finest eating establishments around. BBQ, Fried Chicken... Read More →


Friday March 22, 2013 3:30pm - 4:30pm
The Mayo Museum

4:30pm

Keynote Topic: #SoLoMo Social Local Mobile

 Social, Local, and Mobile Often referred to as #SoLoMo (More details to come)


Speakers
avatar for Mandy Vavrinak

Mandy Vavrinak

Comm-Arts
Mandy Vavrinak often says that Crossroads Communications, LLC, is a business she never intended to start, though it now defines professionally who she is and personally how she interacts with much of the world. Mandy has extensive experience in connecting people to markets, places, spaces and to the ideas they need and want to explore. She uses an integrated marketing and public relations approach that includes traditional media and new media... Read More →


Friday March 22, 2013 4:30pm - 5:30pm
Crystal Ballroom

5:30pm

Closing remarks and Prize Give-A-Ways

Don't leave yet.  We'll give away a few prizes and head out to enjoy the city of Tulsa.


Speakers
avatar for Cheryl Lawson

Cheryl Lawson

@PartyAficionado, Party Aficionado, LLC
Cheryl Lawson brings corporate marketing communications, entrepreneurial acumen, and deep social media and public relations expertise to her clients, colleagues and students.Before moving back home to Tulsa, Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital and print POS content. Before Fleetwood, Cheryl was a District Manager for General Motors... Read More →


Friday March 22, 2013 5:30pm - 6:00pm
Crystal Ballroom

6:00pm

Closing Networking Reception #ManlyFood TBD

Details Coming soon
 


Speakers
avatar for Tyson Caldwell

Tyson Caldwell

Tulsa Food Guy
Tulsa Food Guy conceived Tulsa’s Home For Manly Food in October, 2009 at a greasy little burger joint (known only by locals at the time) called Bill’s Jumbo Burgers. Five months later, TulsaFoodGuy.com was born, giving the people what they needed… a website dedicated to all food that is Manly. TFG has made it his mission since he moved to the Tulsa area in late 2007 to seek out the finest eating establishments around. BBQ, Fried Chicken... Read More →


Friday March 22, 2013 6:00pm - 8:00pm
TBD